Process
During design process, I employed the Value Proposition Map (VPC) as a crucial tool to effectively align customer needs with the features and benefits of product. The VPC served as a visual framework to identify, understand, and prioritize the value drivers that resonate with target audience.
Hypothesis 1
It is important for users to know what age the tutor is and what gender they are.
That's why we added a filter by gender and age to make it easier for users to find the right tutor.
Solution: Filter by age and gender
Findings from the usability test of our solution revealed important insights. It was observed that all respondents were able to locate the filters for sorting by gender and age with ease, indicating a high level of usability in this aspect.
Hypothesis 2
For users, it's important what the tutor looks like, their voice, and whether they have the ability to engage with their subject. That's why we've added the ability to view a video greeting on the tutor's card in the catalog.
Solution:
Video presentation
According to the test results, we learned that the respondents easily recognized the video greeting option, and for younger audiences it is a very relevant option that they watch first
Hypothesis 3
Users don't understand who will contact them, when, and how after they leave a request. This makes them feel confused. That's why we added the ability to choose a convenient time to call, a convenient way to communicate, and added a time for processing the application.
Solution:
Day and time of call
The "Day and time of call" field in the application form will allow users to specify
a convenient time for a call and ensure more efficient communication between
users and tutors.
Hypothesis 4
For some users, it is important to describe their problem in the application, while for others, on the contrary, it is not relevant. In addition, they do not know exactly how often and on what days they would like to practice. That's why we made it possible to choose a form option that is convenient for them.
Solution: Quick or detailed application
For different types of users, we have added the ability to fill out a quick and detailed application for a tutor. From the test results, we learned that all respondents reviewed and compared both application formats, and most respondents chose the quick application
Hypothesis 5
Users and tutors find themselves in a situation where they can only agree on a convenient time by phone, or through a manager. Therefore, we have created a chatbot that will provide convenient communication between the tutor and the student - without taking the user out of the platform. And also, to provide access to information and work schedules for users.
Solution:
Messenger chatbot
Unfortunately, due to the time-consuming implementation of the chatbot, we could not test the solution on real users, so we have no data on this hypothesis and whether it will work as well as the previous ones after implementation